SEO or Search Engine Optimization is the one thing that matters the most for your website to be seen in the search engines organically, apart from sharing your links in your social media profiles.
There is no hard and fast rule or 100% guarantee that if you do this, you will rank on top of a Google-type blueprint.
However, certain basic tips which you can easily do need to be considered seriously so that your site is optimized to be seen in the search engines without you working so much on sharing your website link or do a little bit of advertising in the form of paid ads and the likes.
If you follow some of these important tips, it is likely that you will get rank on the front page of Google or the search engines easily.
1. Proper Keyword Research
Doing keyword research is the foremost important thing to be done no matter what niche you are in.
In fact, before you even write your content, once you decide on what niche you want to go for, do proper keyword research.
You will know what keyword you can target and how you can drive more traffic to your site.
For example: If you choose a weight loss niche and you want to write a blog, titling your blog post with “How To Lose Weight” is so broad and you will never rank in the search engine.
Rather, you can go for a more narrow but specific keyword like “Weight loss tips for teenagers” or “Weight loss tips for 40+”. You will have an idea.
You will be able to know if you could rank only if you do your keyword research properly.
It sure does take some time, but it’s worth it.
It is better and wiser to be able to see your target as you shoot your arrows rather than shooting in the dark. Right?
There are many keyword research tools you can use.
2. Mention Your Keyword With In The Blog Accordingly
Include your keyword in the site title, meta-description, tagline, blog categories, page titles, and page content whenever it is applicable. It is essential to do this.
It’s not necessary to repeat the same word again and again. Instead, you can very well use synonyms of the word.
All these help you to be found more easily.
3. Make Your Website Stand Out For One Thing
It’s not that you cannot add other content or topic to your website – in fact, you must add anything which is related to your site.
What you should focus on is the main Theme for which your site will be known. That is, you should have a primary topic that is most relevant to your website.
Meaning, choosing a specific niche and caters to the need of that niche.
Giving valuable information relating to that niche in-dept will make you stand out in the crowd.
This is also one of the secrets to building faithful customers as you will be seen as an authority figure in that particular niche.
4. Set Your Permalinks To ‘Post Name’
Some sites have permalinks structures that contain numbers and characters and it looks ugly and unpleasant to see.
So instead of having a URL like this:
It should look more like this:
How To Set Up The Permalinks?
Go to the menus on the left side of your WordPress and select the Setting > Permalinks > Post name
5. Remove Anything That Slows Down Your Website
Your page load time does matter a lot because if it takes even a few more seconds late to load, people will bounce back immediately.
So, get rid of anything that slows down your website.
Look out for any unnecessary plugins, flash graphics, or any media and delete them.
Compress your images by using Smush, which is a free downloadable plugin.
For a larger image, you can use photoshop to resize it without much effect on the image quality.
Also, update the installed plugins when intimated to do so or you can set it for autoupdates.
6. Name Your Images With The Blog Title
Add the title of your post in the image alt attribute, title, and description. Rename your image file if it doesn’t reflect your main keywords.
For example: It should be like this – SEO-tips.jpg instead of 1234.jpg.
7. Don’t Constantly Change Your Blog Title Or URL Name
The age of your URL is a very important factor in your site’s ranking.
It takes time to rank in the search engine ranking if your site is new. The average time for ranking is around 90 days.
Once your website is optimized, you should not touch it for at least 90 days because you have to allow Google to crawl your website and rank it accordingly.
After the 90 days are over, if your website didn’t rank, you have to tweak or make changes after researching what works best and what didn’t work.
8. Focus On Your Readers
Write contents that are useful for your readers. Don’t be scared to over-deliver valuable information.
When you create content putting your readers first, you’ll be enhancing the user experience and building trust with your audience because search engines follow users.
If you are excessively putting out articles like in the news blog, sports blogs, it is fine if you want to use an article spinner.
An article spinner is a tool that will give you a re-written version of the article if you have taken the articles from some other websites.
Many people use article spinners like Spin Rewriter to produce more content. It offers a free and premium version.
If you ever use one, do re-reading before publishing it as your readers know very well if it was written by humans or a robot!
However, I would recommend you write and produce your own original article rather than using bots.
Always go for quality over quantity.
9. Link To Other Pages On Your Site
Interlink your pages to each other according to the relevancy of the contents you have within your site as and when necessary to provide a better understanding to your readers. This is good for SEO.
10. Link To Other Websites With Relevant Content
It is a good thing to link your page with another site. However, you have to do it sparingly, as each outbound link is a “vote” for another site.
Be careful on which website you link to. Try to do this sparingly.
It will give you a good SEO ranking if your website is linked to another website and not you linking to that website.
Inbound links or backlinks are essential to SEO. If you create excellent and unique content, others will link back to you. Or you can also ask the site owner to link to you. Another thing you can do is start to quest posts on other websites also.
11. Update Your Content Frequently
It is important to update your content frequently as it helps in your site’s ranking but you have to do so with valuable content.
I must warn you that, you must not update your site with fresh content just for the sake of doing it. Don’t post crappy or copy-paste something to your site. Your audience knows you and they know very well whether it comes from you or not!
If you are wondering, how often you should be updating your content, at least once a week is a must if you are really serious. Ideally, two contents would suffice.
12. Make Sure Your Website Is Indexed In Search Engines
Search engines will automatically find and index your content though it may take some time especially if your site is fairly new. Make sure engines like Google, Bing, and Yahoo are crawling your site so that people can find you online.
13. Make Your Website Mobile Friendly
Most people prefer to use their mobile phone to browse the net for the obvious reason that smartphone users increases drastically and will continue on increasing day by day! Mobile phones are much more accessible and require lesser effort and almost every household has at least two or three sets.
Conclusion On Organic Search Engine Optimization
These are the basic SEO tips that you can implement on your website. By doing so, you will be assured your site is optimized well.
What Is Most Important Is That You Must Choose Quality Over Quantity.
Be patient and consistent in what you do as it takes time to rank in search engines.
Have you implemented all the tips before? Which one do you feel is more effective?
DISCLOSURE: This post may contain affiliate links, meaning I will get a small commission if you make a purchase through my links, at no extra cost to you. For more info, please read my Affiliate Disclaimer.